MTV Networks has created a new unit, Digital Fusion, to produce tailored multiplatform campaigns for its ad partners and offer packaged ad deals that feature content from across the company's various Internet properties.
NBC Universal has teamed with SanDisk Corp. to distribute programs from the network and affiliated channels online via the flash memory card maker's Fanfare platform, a service that enables consumers to download video content from their computer, and move it to a TV.
The Nielsen Company on Tuesday published its annual Top Ten lists, naming top-rated TV shows and other media, and products across many categories. For example, T-Pain's "Buy U A Drink" was the most popular ringtone, Coca-Cola led all rivals in TV product placements, Google averaged the most unique users per month, and residents of Austin, Texas, are the biggest blog fans in an urban market.
LG Electronics has selected WPP Group shops MindShare and Young & Rubicam and Publicis Groupe's Publicis Modem, each handling a portion of the ad account. They will work together with Publicis' Bartle Bogle Hegarty, London, which earlier this month was tapped to handle its worldwide branding strategy, product creative and marketing communications.
Ex-Telefonica Media Chairman Manuel Garcia-Duran has teamed with other Hispanic media experts to form Mio.TV, a bilingual multimedia site that fuses features of popular online social-media tools into a "virtual dashboard." Mio.TV is set to go live in March, with Jaguar, Volvo and Land Rover among its initial sponsors.