With the writers' strike now entering its eighth week, video game publishers sense an opportunity to win over TV viewers who are seeking an entertainment fix other than prime-time reruns. "If you're a fan of network programming, maybe seeing another repeat of 'Pushing Daisies' or 'Cold Case' will inspire you to finish that level of 'Ratchet and Clank Future' instead," said Joseph Olin, president of the Academy of Interactive Arts and Sciences.

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