1/31/2008

Online ad exchanges have the potential to streamline the buying and selling process, and become a viable alternative to ad networks and so-called remnant exchanges, according to Anand Subramanian, CEO of online ad exchange ADSDAQ. "At the end of the day, when ad exchanges can deliver the buying efficiency they promise agencies and their clients, you'll see billions of dollars flowing through them," Subramanian writes.

Related Summaries