Kimberly-Clark, Jive Records, and 360i are among the first marketers to sign with Gigya's new ad and distribution network to place their widgets on publisher sites, according to this article. "It's a bit of myth that widgets are inherently viral. What we offer is an incremental way of seeding a viral campaign," said Liza Hausman, VP of marketing for Gigya. "Only a small handful of these things are so compelling that everybody shares them with their entire networks."

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