After a bit of public hemming and hawing, Hyundai Motor North America on Thursday announced it will keep the Super Bowl advertising time it purchased in October. According to this report, Hyundai's indecision was prompted by doubts about the creative work, although the automaker's VP for marketing, Joel Ewanick, denied that was the case. "There were some thoughts about the timing of certain launch vehicles and some thoughts about the industry," he told Advertising Age.

Related Summaries