Marketers are expected to expand Web spending in 2008, closing the gap between digital and traditional marketing expenditures, according to Wall Street Journal advertising reporter Suzanne Vranica. Additionally, agencies will look to new forms of market research designed to give a deeper impression of consumer behavior than what's been afforded by focus groups and surveys.
MC Hammer hopes to parlay his hip-hop credentials into Silicon Valley success with the development of DanceJam.com, a site intended to be a kind of YouTube for dance music videos, according to this article. The ad-driven site, for which Hammer is a co-founder and chief strategy officer, is set to launch in mid-January.
Metrics firms will continue to struggle to implement standards for measuring Web audiences, according to this article. This year, the IAB plans to release its own set of recommendations for audience measurement standards.
Audi of America CMO Scott Keogh talks about the automaker's Super Bowl ad push, its product placement in the upcoming Robert Downey Jr. film, "Iron Man," and whether the writers' strike is impacting Audi's marketing efforts.