Veteran TV actor William Shatner is marking the 10th year of his endorsement deal with Priceline.com with a new set of TV spots from Butler, Shine, Stern and Partners. Shatner's longtime association with the brand, which has both helped establish Priceline's image and revive his acting career, shows the continuing power of celebrity as a marketing tool, according to this article.
Net display ad revenue, despite losing some ground to social networks in 2007, will jump 20% to hit $10 billion by 2009, according to J.P. Morgan, which also predicts that search ad growth will rise by 39% globally this year and reach $60 billion by 2011.
OMD Worldwide reports that members of ethnic groups targeted by advertising respond negatively to ads that deal in cultural stereotypes. "Ad relevancy is more about communicating in kind than speaking in a language," said Pamela Marsh, group director for primary research and insights at the Omnicom media agency.
The majority of Web users also are regular consumers of online videos, with news and user-generated content ranking among their top picks, according to a study by Horowitz Associates. However, even with the growing popularity of viewing TV programming on broadband video sites run by the networks, most viewers still prefer to watch shows on their TV sets, the report found.