Hong Kong-based digital direct marketing agency Agenda has been acquired by WPP Group's Wunderman for an undisclosed sum. Under the deal, Agenda, which also has offices in Beijing, Singapore, Shanghai, Taipei and Kuala Lumpur, will keep its name and management team intact, while becoming part of Wunderman's network of digital shops sited in various parts of the world, according to this article.
Google CEO Eric Schmidt and Publicis Groupe chief executive Maurice Levy on Tuesday announced their companies are establishing a partnership to develop interactive advertising tools. The companies reportedly will exchange hundreds of employees to work on the project. Both CEOs stressed that the fruits of their partnership will not be for the exclusive use of the two firms and their subsidiaries.
Online political ad spending could total around $110 million this year, accounting for 3.6% of all ad spending by political campaigns in 2008, according to a report from Lehman Brothers analyst Douglas Anmuth. Presidential candidates will spend $42.5 million -- or 5% of their campaign budgets -- on the Web, while congressional and other candidates, as well as public policy campaigns, will lay out the remaining $67.1 million, per Anmuth's forecast.