The future of entertainment downloads is in free, ad-driven content -- not pay per view, according to a panel of top Hollywood executives at the Consumer Electronics Show in Las Vegas. "People online want to watch for free, because they can get content for free via piracy," said Dan Fawcett, president of digital media for Fox Entertainment Group. "Downloading to own and keep on a PC seems to be losing out. People like to watch on an impulse."

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