The rising popularity of noncarbonated beverages and energy drinks has influenced PepsiCo's decision to run Super Bowl spots featuring five of its brands -- Gatorade G2, AMP Energy, SoBe Life Water, Diet Pepsi Max and Pepsi. "We have the chance to give each brand an opportunity to be in the limelight and at the center of pop culture," said Dave DeCecco, a spokesman for Pepsi-Cola North America.

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