Notwithstanding the outcome, Microsoft's proposed takeover of Yahoo! is "a great testimonial to the great power" of the online ad marketplace, according to Jarvis Coffin, chief executive of advertising distributor Burst Media Corp., as well as a sign that the market is well positioned to weather any economic storms, this article says. Coffin said, "The market is saying, 'I don't think we're in a bubble. We're in a period of intense growth that's going to continue to grow for more years.'"

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