Interpublic Group-owned media buyer Newspaper Services of America is rolling out an analytical tool that helps advertisers target preferred audiences with print ads. The service could help advertisers economize print ad buys by purchasing ad space or placing inserts in editions zoned for particular neighborhoods.
IKEA and Ace Hardware are among the major marketers rounding out their ad mix with mobile digital billboards mounted on moving trucks, according to this article. The signs are being used to build brand awareness at events or to target specific geographic areas, the article says.
Nielsen, as part of its ongoing effort to better gauge the TV habits of the fast-growing U.S. Hispanic segment, has created an 11-member independent Hispanic/Latino Advisory Council to assist with recruitment, measurement and reporting.