Chicago-based companies such as Kraft Foods, Sara Lee Corp. and Fortune Brands were counting on the Super Bowl to bump up sales and increase market presence. Kraft's Planters -- commonly perceived as a packaged-nut brand -- ran an ad during the game to shore up its entry into the salty-snack market. An analyst for a local retail consulting company believes that Planters' sales for the entire year may increase "if they do a good job of repositioning their brand."

Related Summaries