The Coca-Cola Co. has set a goal to reuse or recycle 100% of the aluminum beverage cans it sells in the U.S. The initiative helps fulfill the company's mission to reduce its carbon footprint. "By the end of 2008, Coca-Cola Recycling will recycle more than 100 million pounds each of PET and aluminum," said John Burgess, president and COO of Coca-Cola Recycling.

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