Red Bull commissioned its creative agency Taow to film surfers riding giant waves in Tahiti; the resulting videos, shot with the 360 Immersive Media camera, are available at Redbullsurfing.com, where site visitors can control the viewing angle.
Out-of-home advertising firm Reactrix is working on a new ad system that allows passers-by to interact with graphical projections while also guiding them to a location where the advertised product may be purchased. Coca-Cola Co., Clorox and Visa have utilized Reactrix's technology, which studies say helps increase consumers' brand engagement.
Digital media executives discussed various ways to identify and measure consumer reaction toward ad and marketing campaigns, during VideoEgg's Engagement Debate, which took place this week at the Hard Rock Cafe in New York.
With the writers strike resolved, marketers are looking forward to airing their ads on a scripted Academy Awards telecast -- one that is well-attended by top movie stars. While some are concerned that the relatively low box-office tallies of the films nominated for best picture could depress viewership, Geri Wang, SVP for prime-time sales at the ABC Television Network unit, said, "the gestalt of the Oscars, if I can get a little corny, is larger than the individual movie titles."