2/28/2008

Beer distributor Crown Imports this year will sponsor more than 100 concerts across the U.S. geared toward Hispanic consumers. The "Conexion Corona" music fest will highlight Crown's Corona Extra, Corona Light and Modelo Especial brands, and will feature performances by Mexican singer Alejandro Fernandez, pop band La Quinta Estacion and folk music group Banda Cuisillos.

Full Story:
Brandweek

Related Summaries