2/8/2008

Bank of America is considering five media agencies for its estimated $250 million account: Omnicom Group's OMD; Publicis Groupe's Starcom, with interactive sibling Digitas; Interpublic Group's Universal McCann; and Microsoft's Avenue A/Razorfish. If either Digitas or Avenue A/Razorfish is picked, that shop would team up with the winning traditional media agency, according to this article.

Full Story:
Adweek

Related Summaries