2/11/2008

A new campaign by PepsiCo's Frito-Lay unit Tostitos features the Food Network's "Simply Delicioso" host, Ingrid Hoffman, preparing Tostitos-based recipes in six 30-second TV spots. The yearlong campaign, which includes a Web component, was crafted to appeal to women consumers ages 25 to 54.

Full Story:
Brandweek

Related Summaries