PepsiCo's Frito-Lay unit will unveil the winner of its music contest -- the latest marketing push for its Doritos brand -- in a 60-second music video to air during the Super Bowl. The contest is down to three finalists -- none of whose songs even mentions the Doritos brand. The chosen entry will be selected via online consumer votes and launched as a single by Interscope Geffen A&M Records.

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