2/4/2008

Alphi has introduced four online short films that depict how its Jawbone Bluetooth mobile-phone headsets block out noise from annoying people. The videos, shot by Sam Bayer, a noted director of music videos, are meant to cut through the clutter of ads typically made for such devices, according to Alphi marketing Vice President Elizabeth Bastiaanse.

Full Story:
Brandweek

Related Summaries