2/15/2008

Kraft Foods launched a viral marketing campaign encouraging consumers to stay in bed the day after Valentine's Day and enjoy its newest Honey Bunches of Oats cereal. As part of the initiative, the company posted a tongue-in-cheek music video about the romance of having breakfast in bed at Imadeyoubreakfastinbed.com. Online visitors can forward the video or download discount coupons and the "Breakfast in Bed" ringtone.

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Promo Magazine

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