Most U.S. obesity experts expect New York City's new calorie-count menu requirements, which go into effect at the end of March, to curb the consumption of high-calorie food options. Dr. David B. Allison, the incoming president of the Obesity Society, argues in a report written on behalf of an industry group that the postings could create a "forbidden-fruit allure" to the products or cause people to order less, only to eat more later because they're still hungry.

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