Procter & Gamble Co.'s PUR water purification sachets are now available at U.S. retail stores as part of the company's Children's Safe Drinking Water program, which began in 2003. P&G has partnered with Reliance Products to market the packets and mixing container kits for outdoor recreation and emergency and disaster relief programs. The national retail launch will be bolstered by the Give PUR Water initiative, which consists of TV ads, a PR push and a Web site, www.givepurwater.org.

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