The number of viewers who watch full-length TV episodes via the Internet is projected to increase from 10% to 15%, if producers and technology players were to offer unlimited show libraries, improve the video quality and allow users to make and share clips from episodes, according to a report from JupiterResearch. TV producers also should create new Web ad models to better tap the burgeoning Net video ad segment, which is estimated to reach $2.3 billion in 2012, up from $554 million last year, the report found.

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