Toys "R" Us CEO Jerry Storch, who recently toured toy factories in China, told MarketWatch that he now feels that consumers can relax about the safety of the products produced there. The retailer has established stricter standards that take effect March 1. "We are formally requiring manufacturers to test every single batch they produce," Storch said. "We're going to send our own independent testers into the factories. They will actually pick the product from the production line."