2/27/2008

Two top video game publishers are preparing to launch multiplatform ad campaigns promoting the release of their baseball titles: Take-Two Interactive's 2K Sports title "MLB 2K8" features New York Mets shortstop Jose Reyes on the cover and in ads, while Sony Computer Entertainment America's "MLB 08 The Show" has Philadelphia Phillies slugger Ryan Howard on its cover.

Full Story:
Adweek

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