The media industry should be wary of adopting a TV-style approach to Web video advertising, Hulu CEO Jason Kilar said during his keynote speech at the IAB's annual meeting. Kilar said marketers should "deliver creative that is suited to the environment."
Internet TV site Veoh has attracted investors from leading media companies because of its extensive video library, including entire TV shows from broadcast networks and short-form user-generated content. Veoh receives 2.1 million visitors per month and has become the No. 1 independent U.S. video site on the Web, Nielsen Online reports.
Speaking at the IAB's annual meeting, AOL CEO Randy Falco said he was eagerly anticipating the prospect of a combined Yahoo!-Microsoft trying to compete with Google. Falco said, "I'm hoping the two of them will beat each others brains out over search and leave the display market to us."
Mexican beer brand Pacifico has launched an online video campaign that showcases the easygoing lifestyle of Baja California. The effort, by Seattle agency Creature, is part of Pacifico's plan to ramp up its marketing outlay this year to roughly $15 million, which is a nearly 50% increase over 2007, according to this article.