John Battelle, co-founder of Wired and Industry Standard magazines and currently head of ad network Federated Media Publishing, talks to CNET about the ad-network trend and whether Google needs to start thinking like a publisher.
Social networks, like free e-mail services, are useful, fun and difficult to monetize, according to this article. Some observers think that the social network as Web destination is just an intermediate stage in the development of the Internet. Forrester Research's Charlotte Li said, "We will look back to 2008 and think it archaic and quaint that we had to go to a destination like Facebook or LinkedIn to be social."
McClatchy Co., A.H. Belo Corp., Media General and the other outlets in the 26-member Yahoo! newspaper consortium have signed on to the QuadrantOne ad network, which seeks to streamline the process by which major marketers place online ads in newspapers. QuadrantOne, formed last month by Gannett Co., Tribune Co., Hearst Corp. and The New York Times Co., now represents about 25% of all U.S. dailies.
Verizon Wireless, AT&T, Echostar, Cox, Qualcomm and Microsoft co-founder Paul Allen's Vulcan Capital are among the winners in the FCC wireless spectrum auction. Verizon and AT&T grabbed the largest portion of the auctioned airwaves, paying a combined $16 billion of the total $19.6 billion raised in the auction. The commission plans to re-auction the spectrum band reserved for use as a nationwide emergency network, after it failed to attract a minimum bid, Chairman Kevin Martin said.
America Online co-founder Steve Case, chairman and CEO of Revolution LLC, discussed a range of topics, including AOL's acquisition of Bebo, the importance of community online, Microsoft's plans and his current enterprise's profitability, during a Q-and-A at ContentNext's EconHealth conference.
Marketers should let user behavior be their guide before jumping on the bandwagon of "over-hyped" media trends like Second Life, according to panelists at an Ad Age Digital Conference session. Participants also identified this year's potential media trends, including the evolution of search as a media integration point, the emergence of marketing targeting smaller groups and Web surfing synchronization.