Campbell Soup Co. has completed its sale of Godiva Chocolatier and plans to use money generated by the sale to repurchase stock, according to reports. The company expects the sale to add to its 2008 earnings outlook.
Godiva Chocolatier is expanding its premium Tablet line with six additional chocolate bars. "It's premium chocolate that's the category driver and that has continued to increase unit sales, versus more mainstream tablet bars," an executive explained.
The owner of Fiona's Sweetshoppe in San Francisco provides consumers with hard-to-find, old-fashioned British candy staples. With the market for exotic candies on the rise, however, competitors also are trying their luck in town.
Coca-Cola Co., along with Campbell Soup Co.-owned Godiva Chocolatier, on July 31 will introduce Godiva Belgian Blends, a new line of premium blended drinks. Flavors include dark chocolate mocha, milk chocolate mocha and French vanilla latte.