Cadbury Schweppes Americas Beverages has carefully studied how to best relaunch Diet 7UP after reformulating the beverage to make it more nutritious and natural. The company worked with a behavior-based marketing firm to keep the beverage's old fans as well as to attract new ones.
Quickservice chain The Krystal Company will ask its customers to post their brain-freeze experiences and tips on Web sites, such as MySpace and YouTube, to promote its new frozen slush beverage called the Krystal Freeze.
The Iowa House has appointed a new 26-member task force to explore recycling options as the state struggles with bottle bill legislation. The group will study the issue from all angles and report its findings early next year.