3/13/2008

The U.S. unit of ING is rolling out a series of print and TV ads from Omnicom Group's BBDO, Atlanta, that seek to make retirement "less intimidating" and "more accessible" for most consumers. The "Your Number" campaign, which targets baby boomers, features people carrying around bold orange-colored digits indicating the amount of money they need to retire comfortably.

Full Story:
NYTimes.com

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