With online ad spending set to more than double over the next three years, media veterans must get up to speed on digital lingo, become experts on the interactive media process and be able to assess the different uses of digital as compared to traditional media, according to Leslie Laredo, founder and president of interactive media training and consulting firm Laredo Group. "Media professionals, now hear this: It is time to walk the talk or take a walk," Laredo writes.

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