3/14/2008

Zenith Media Services has become the first to sign up with Nielsen Co.'s Out-of-Home Report, as well as its new Online VideoCensus and Mobile Audience Measurement. "We believe that it isn't about linear television anymore," said Peggy Green, vice chairwoman of Zenith. "This is just one step we are taking to master the new world of video content."

Full Story:
Mediaweek

Related Summaries