New York Assemblyman Richard L. Brodsky has introduced a bill that could change the way Web firms collect data online by giving consumers the option of declining targeted ads based on their Internet activities. Industry representatives say such targeting has not been shown to be harmful, and that restrictions on advertising could alter the ad-supported free-content model that governs much of the Web. The Interactive Advertising Bureau's VP for public policy, Mike Zaneis, said, "If you take the fuel out of this engine, you begin to see the free services and content dry up."

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