Wal-Mart has created a Web site at checkoutblog.com that encourages company employees to share their honest opinions about products the company carries in its stores. The company says the site enables buyers to get feedback from consumers and shows a softer side of the retail giant. "We are real people, and that gets lost in the to and fro of business," Nick Agarwal, a Wal-Mart communications official, said. "It puts real personality out there in a real conversation."

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