Scrabulous, the wildly popular online knockoff of Scrabble that boasts nearly 3 million users, most of whom connect to the game on Facebook, is emerging as the time-waster of record for the social-network generation. But for Hasbro and Mattel, which share marketing rights to the game, the success of Scrabulous poses a major dilemma: Do they tolerate Scrabulous and hope to reap financial benefits indirectly through the newfound popularity of the game, or do they try to shut it down, and risk alienating Scrabulous devotees?

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