3/3/2008

Scrabulous, the wildly popular online knockoff of Scrabble that boasts nearly 3 million users, most of whom connect to the game on Facebook, is emerging as the time-waster of record for the social-network generation. But for Hasbro and Mattel, which share marketing rights to the game, the success of Scrabulous poses a major dilemma: Do they tolerate Scrabulous and hope to reap financial benefits indirectly through the newfound popularity of the game, or do they try to shut it down, and risk alienating Scrabulous devotees?

Full Story:
NYTimes.com

Related Summaries