Communications planning firm Naked doesn't make ads or buy ad space, but instead consults with marketers including Kimberly-Clark, Johnson & Johnson and Coca-Cola on how to best utilize their creative and media agencies. Ben Richards, senior strategist at Naked New York, said, "We get up in front of a group of agencies and tell them, very nicely, that they have wasted tens of millions of dollars."

Full Story:

Related Summaries