The ASTA Green Member Program strives to educate agents on selling environmentally friendly travel and provide information about "green" suppliers. Through the program, ASTA is trying to help agents capitalize on the green movement in the travel industry. According to a survey by ASTA and Travelport, "more than half of all U.S. adults say they would be more likely to select an airline, rental car or hotel that uses more environmentally friendly products and processes."

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