4/1/2008

Magazine publisher Conde Nast is expanding its ad partnership with Dillard's with the launch of an online promo next week for the retail chain. Conde Nast will use the services of the news-aggregation site Reddit that it purchased two years ago to enable customers to choose their favorite merchandise on Dillard's Web site. Top-ranking products will be featured in Dillard's online ads that will appear on several Conde Nast magazine Web sites.

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