The winners of the Effie Awards, which honor effective advertising, have been announced. JWT and Ogilvy & Mather will take home seven Effies each, while BBDO, Grey and Leo Burnett also are being recognized with multiple awards.
Songs about taxes are nothing new -- Intuit's online tax-preparation site TurboTax last year hosted a Tax Rap contest, and H&R Block has debuted a music-themed site in a bid to lure new customers. This article profiles singing accountant Steven Zelin, who quit his full-time job to pursue his true love of writing wry songs about all things financial. Late filers will be able to catch his act on April 15 at the James A. Farley Post Office in New York.
Luxury automaker Lamborghini is using iTunes as a "portal" to showcase its design and performance, via a series of five video podcasts. Rivals BMW, Porsche and Audi also have adopted the iPod as a branding engine, according to this article.
U.K. marketers have trimmed their ad budgets for two consecutive quarters, according to a report from the Institute of Practitioners in Advertising. The report projects 0.8% growth in U.K. ad spending in 2008.
As part of its European expansion, iCrossing has acquired German search and affiliate shop 3GNet for an undisclosed amount. The Munich-based shop will be rebranded with the iCrossing name, and will serve as the firm's base for Germany and continental Europe.