Energy-drink sales shot up by 15% in convenience stores in April, with Monster rising 35.2% and Red Bull posting 15.7% growth. Carbonated soft drinks, sports drinks and juices all saw decreased sales in the convenience channel.
Advisers to the presidential candidates are examining consumer behavior -- including food and beverage choices -- in their quests to customize messages. Subscribers to a lot of gourmet cooking magazines are more likely to be Democrats, for example, while Republicans are more likely to eat chicken at Chick-fil-A than Popeyes. Meanwhile, Dr Pepper is considered a Republican beverage, while Pepsi-Cola and Sprite are Democratic.
A small study in Brazil found that green tea consumption lowered levels of lipid hydroperoxide after exercise by 64%, suggesting that the antioxidant-rich beverage might lessen harmful effects of oxidative stress. The findings could lead to the inclusion of green tea extracts in energy drinks and other products for sports nutrition.
Honest Tea says teaming up with Coca-Cola will help "enhance" the brand's green image while boosting sales. "This is about working with the world's largest beverage company to get more sustainable health beverages to people," said an Honest Tea official.