4/22/2008

Time Inc. title Essence has tapped Time Warner sibling Warner Brothers Television Group to revamp its Web site to include shared content with syndicated TV program "Extra" and to create TV programming based on the magazine's brand. Essence, whose various incarnations are aimed at 18- to 49-year-old black women, is part of a trend of monthly magazines retooling their Web content for daily readers, according to this article.

Full Story:
NYTimes.com

Related Summaries