Kraft Foods has inked a new deal with Probi, a Scandinavian probiotics specialist, as a way to capitalize on America's growing interest in probiotic foods. The move will help Kraft expand LiveActive, its line of digestive health foods.
Chocolate milk has a good blend of carbohydrates and protein that can help athletes recover after strenuous workouts. A study found that low-fat chocolate milk was more or as effective than Gatorade or Endurox R4 in helping athletes exercise longer.
Carvel is planning a drink giveaway promotion as it rolls out new drink flavors including Cookie Dough Arctic Blender and Caramel Macchiato Freeze. Customers can get free 8-ounce servings of the blended beverages from 4 p.m. to 6 p.m. on May 1.
China-based American Dairy has named Jonathan H. Chou as its new financial chief. Chou comes from Honeywell International. Current CFO Roger Liu is moving into the role of vice chairman of American Dairy's board.