The nation's major Spanish-language networks, reflecting the growing clout of the Hispanic segment of the U.S. population, are planning to increase political coverage leading up to the 2012 elections and put more emphasis on getting out the vote.
Intel Corp. has picked Omnicom Group's OMD for its estimated $300 million global media planning and buying account, following a review. Finalists included incumbent Interpublic Group's Universal McCann, and Publicis Groupe's Starcom.
A majority of U.S. marketing executives said the economic downturn has moderately to greatly affected their companies in recent months, with 77% of 100 marketing heads saying marketing budgets will remain flat or be slashed this year, according to a Forrester Research report. However, 76% of respondents to a Reardon Smith survey said they had no plans to switch agencies this year.
"Mindset Buys" is a new service from 24/7 Real Media and Mindset Media that will use the psychographic profiles of users of 1,500 sites to help marketers tailor ads to reach specific personality types.