The nation's major Spanish-language networks, reflecting the growing clout of the Hispanic segment of the U.S. population, are planning to increase political coverage leading up to the 2012 elections and put more emphasis on getting out the vote.
Intel Corp. has picked Omnicom Group's OMD for its estimated $300 million global media planning and buying account, following a review. Finalists included incumbent Interpublic Group's Universal McCann, and Publicis Groupe's Starcom.
Marketers are expected to shift some online spending from traditional display or search ads to Web promotions, by nearly tripling their budget for contests, coupons and other interactive offers from $8 billion last year to more than $22 billion by 2012, according to a Borrell Advertising report.
"Mindset Buys" is a new service from 24/7 Real Media and Mindset Media that will use the psychographic profiles of users of 1,500 sites to help marketers tailor ads to reach specific personality types.