Luxury automaker Lamborghini is using iTunes as a "portal" to showcase its design and performance, via a series of five video podcasts. Rivals BMW, Porsche and Audi also have adopted the iPod as a branding engine, according to this article.
This article chronicles how MTV Networks new media executive Mika Salmi has transformed the company from a Web also-ran to an online leader with some 300 sites.
"We need to make sure our content is everywhere our audiences are...to keep our brands relevant," Salmi said.
Although its New York headquarters also is performing well, the Los Angeles office of Deutsch is racking up an impressive list of account wins, including Saturn and Sony PlayStation, this article says.
Although the conventional wisdom argues in favor of running political ads during local news broadcasts, the presidential campaign of Sen. Barack Obama, D-Ill., has spent a reported 40% of its TV dollars on prime-time slots. Sen. Hillary Clinton, D-N.Y., in contrast, has put just 18% of her TV budget into prime time.