Dr Pepper's new "ultra high-definition" banner ad, with the working name "Drool," is slotted to run on AOL. It will let consumers zoom in to see the drink fizzing and watch a bead of condensation slide down the side of the can.
With its first-quarter digital sales growth more than double its overall revenue increase, Publicis Groupe could derive 20% of its total revenue from digital sources by the end of 2008, Chairman-CEO Maurice Levy said in an interview. That would make Publicis the most digitally-focused among the major holding companies, according to this article.
WebCosts is a new service from media forecaster SQAD that will offer marketers data on what Web sites are charging for ads. Modeled after the company's broadcast service, the online version will determine an average cost-per-thousand views based on pricing information the company will collect anonymously from agencies and clients.
Post-it Notes maker 3M, in partnership with YouTube and Google, is sponsoring a Web video contest that seeks the most innovative use of its signature product. Participants are being asked to create and upload a two-minute video, with the grand-prize winner receiving $10,000, and having their clip posted for three months to Post-it Notes' dedicated YouTube channel, according to this article.