Marketers who don't want their Web site to "suck" should worry less about unique visitors and click-through rates and more about the reasons why they created the site in the first place, according to Google analytics evangelist Avinash Kaushik. Speaking at an industry event, Kaushik urged marketers to rely not on the "highest paid person's opinion," but to figure out how to engage users by asking them to rate what works -- and what doesn't -- on their sites.

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