5/19/2008

Levi Strauss & Co., having chalked up 3.5 million views of a viral video ad in just 10 days, is working with lead agency, Bartle Bogle Hegarty, to further capitalize on the success of the clip, which was initially designed as a teaser to a global campaign for Levi's 501 jeans. The "Jumpin' In" video, one of 10 being produced by project shop Cutwater, depicts men appearing to do back-flips to get into their jeans.

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