Mars Retail Group and CandyRific have teamed to create pallet trains featuring the new M&M's character Ms. Brown. About 2,700 Walmart stores are expected to display the pallet, which includes a flashlight key chain, a 9-inch candy dispenser and bags of M&M's.
More consumers are purchasing private-label goods as food prices continue to rise. Many branded food companies realize that they can still retain a competitive edge against private labels because more people are opting to eat in, instead of going out to restaurants.
Healthier food options in vending machines haven't been that popular in schools, according to reports. Smart Snacks, a healthy option vending company, has had difficulty selling contracts to many schools in the Washington, D.C., area.
Hershey drew 129,000 attendees to its promotional Taste of Bliss house parties in April to launch its new Bliss chocolate line. The company held similar house parties to promote its Cacao Reserve line.