5/21/2008

Under a new interactive-ad deal, Dish Network subscribers with DVRs will be able to receive additional information and/or coupons from advertisers on NBC Universal's 14 TV networks and 10 owned-and-operated television stations. The deal also calls for NBCU to have the option of buying ads with special interactive triggers on shows transmitted through Dish's satellite service.

Full Story:
Multichannel News

Related Summaries